Barnardo's - Emma
Q. 1a) What is the purpose of this advert?
A. To persuade people to leave money to Barnardo’s in their will.
NOTE: "To persuade" is always the purpose of an advert, but you must say what you are being persuaded to do.
Q. b) Write down a word or phrase that helped you work out the purpose.
A. “Fitting her into your will.”
Q. c) Explain how this word or phrase helped you work out the purpose
A. This phrase implies that Emma’s needs are small (fitting her in) and mentions the idea of leaving a gift for her in a will. It makes it seem like this would be an easy thing to do.
Q. 2a) Who do you think the advert is aimed at? You may choose more than one answer.
• Children
• Emma
• Caring people
• People with money
• Parents
A. Caring people
People with money
Parents
NOTE: You only need to give one answer, but you may give more than one. It doesn't matter as long as you don't choose a wrong answer as well as a right one.
Q. b) Give a reason with evidence for your answer.
Caring people – emotive language such as “patient nurturing” would attract caring people.
People with money – “including a gift to Barnardo’s in your will” – only people with some money can leave gifts in their will, and only people with more money than they need give money to charity
Parents – Parents might be more empathetic towards needy children than childless people and the reference to Emma’s foster mum might tug at their heartstrings.
NOTE: This is an analysis question, so you must refer to specific words, phrases or techniques in your answer. Again, you only have to give one answer but you may give more.
Q. 3) Look at paragraph 1 which starts “Emma arrived…” What two signs did she have of being traumatised?
A. 1. She was mute
2. She was scared of grown ups
NOTE: I have used my own words even though the question didn’t ask me to. It is best to do this unless the question specifically asks you to quote.
Q. 4) Look at paragraph 2 starting “Emma still has a long way to go.” Explain in your own words what Barnardo’s is asking the reader to do.
A. They are asking the reader to leave them some of their money after their death so that the charity can continue to help vulnerable children in the future.
NOTE: The question asks for you to use your own words, so you must make sure you don’t lift lines from the text of the advert.
Q. 5) “Emma arrived at Barnardo’s so traumatised.”
What kind of language is the word ‘traumatised’? What effect does it have on the reader?
This is emotive language and it makes the reader feel sympathetic towards the little girl, as it shows what a terrible time she has been through.
NOTE: Emotive language, as you know, means language designed to make the reader feel a certain way.
Q. 6a) Do you find this advert effective?
A. Yes.
NOTE: You can answer yes or no to a question like this, but you must be able to back up your response.
Q. b) Give a reason for your answer. Remembering to give specific examples/evidence.
A. I found the use of emotive language such as “traumatised” and “special moment” to be very effective in making me feel sorry for Emma and want to help her.
NOTE: This is an analysis question so I have quoted and given an example of a persuasive technique. Another persuasive technique to remember is the direct address – when the writer speaks directly to you, the reader.
